The global whipping cream powder market was valued at approximately USD 892.6 million in 2022 and is projected to reach USD 1.59 billion by 2030, growing at a compound annual growth rate (CAGR) of 7.6% from 2023 to 2030.
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Market Overview and Insights:
Whipping cream powder is a dehydrated form of cream that offers extended shelf life and convenience over fresh cream. Its versatility makes it a preferred ingredient in various applications, including bakery products, confectioneries, beverages, and frozen desserts. The market's growth is driven by factors such as the increasing popularity of baking and pastry-making, rising demand for dairy-based products in emerging markets, and the development of low-fat and sugar-free versions catering to health-conscious consumers.
Key Players:
The whipping cream powder market features several prominent players contributing to its growth:
Kraft Heinz (Chicago, USA): A leading global food and beverage company offering a diverse range of products.
Wilton Brands LLC (USA): Specializes in baking products and sweet treat-making, including whipping cream powder.
Weikfield (India): Known for its range of food products, including dessert mixes and baking ingredients.
Betty Crocker (Minnesota, USA): Offers a variety of baking mixes and related products.
Dr. Oetker (Germany): A multinational company providing a wide range of baking and cooking products.
Hoosier Hill Farm (Indiana, USA): Supplies a variety of dairy products, including whipping cream powder.
Adams Food Ingredients Ltd. (United Kingdom): Focuses on supplying quality food ingredients to various sectors.
Swiss Bake Ingredients Pvt. (Switzerland): Provides baking solutions and ingredients for the food industry.
AussieBlends (Florida, USA): Offers a range of dairy and non-dairy products, including whipping cream powder.
Well & Good (New York, USA): Specializes in health-focused food products, catering to various dietary needs.
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Regional Analysis:
Europe: Dominated the market with a revenue share of 33.1% in 2022, attributed to its strong dairy tradition, culinary culture, and continuous product innovation.
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Asia Pacific: Emerging markets like China and India are experiencing increased demand due to rising disposable incomes, urbanization, and changing dietary habits. The growing popularity of Western-style desserts and the expanding foodservice industry further contribute to market growth in this region.
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North America: The presence of key players and a well-established foodservice industry support market growth. The trend towards convenience foods and home baking also drives demand for whipping cream powder.
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Challenges:
Health Concerns: Increasing awareness of health issues related to high-fat and high-sugar diets may affect consumer preferences, leading to a demand for healthier product variants.
Competition from Fresh Cream: In regions where fresh cream is readily available and affordable, consumers may prefer it over powdered alternatives, posing a challenge to market growth.
Supply Chain Disruptions: Factors such as transportation challenges, especially in the wake of global events like the COVID-19 pandemic, can impact the availability and cost of raw materials, affecting production and distribution
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